Irvine, Calif., April 17, 2017…..OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase displays (POP), consumer product packaging and branded merchandise programs, today announced it received silver Outstanding Merchandising Achievement (OMA) awards from Shop!, a global non-profit trade association dedicated to enhancing retail environments and experiences, for two of its permanent displays.
The company’s American Crew Guitar Case display won the award in the hair care and skin care permanent category and the Samsung Security Camera display was recognized in the club store permanent category. The displays were recognized for their design, innovation and proven ability to lift sales during online judging and live on-site judging at the organization’s Global Shop 2017 trade show and conference.
“We are thrilled to once again be recognized by Shop! with two OMA awards,” said Joe Baksha, President and CEO of OSI Creative. “The American Crew Guitar Case display and Samsung Security Camera display both showcase OSI’s creativity and commitment to innovation. We are proud to join the top companies in the POP industry in receiving these prestigious awards.”
American Crew Guitar Case Permanent Display
The eye-catching American Crew Guitar Case permanent display is an Elvis Presley-themed, hand-crafted guitar case made from faux leather. The 1950’s style acoustic guitar display presented American Crew hair products with a look and feel that created a resounding impact with consumers. The interior of the display featured photos of Elvis Presley to create strong brand recognition through a pop culture and rock icon. The Elvis Presley themed guitar case display delivered a high level of interest and interaction with the products and showcased the brand with a stylish and timeless quality.
Samsung Security Camera Permanent Display
The innovative, high-tech Samsung Security Camera permanent display featured a white display with bright graphics and live-streaming security cameras to appeal to homeowners and small businesses. The display’s versatility featured several different camera systems and hid wires to create a clean look. The display captured live video of consumers to draw them into the demonstration and allow them to witness the product in action. The display helped to increase product sales and received compliments on its design and functionality.
Shop! presents the OMA awards annually at Global Shop, the industry’s largest event for retail design and shopper marketing, showcasing the most innovative and effective in-store and POP displays.
To download photos of the American Crew Guitar Case display and Samsung Security Camera display, click here.