Senior Design Team Leader
Israel Peña, senior design team leader, has more than 25 years of experience in the design, production and management of point of purchase (POP), permanent and semi-permanent retail displays. Throughout his industry tenure, Israel has held a variety of positions that have enabled him to expand his skill set to include experience in fulfillment, packaging, tooling, design and display engineering using an array of methods and materials.
As senior design team leader, Israel shares his extensive knowledge, flexibility and experiences with his team, inspiring them to use their passions and technical skills to design creative display alternatives for a diverse customer base. These unique retail solutions create opportunities for OSI’s clients to gain visibility and to grow within the marketplace.
Israel began his career in the Los Angeles, Calif. metropolitan area. Being in the display industry for decades has given him the opportunity to create unique structures that are not only visually appealing, but proven to effectively display products and grow sales.
Israel studied architectural design at Cerritos College in Norwalk, Calif.
Born in Tijuana, Mexico, and raised in Southern California, Israel enjoys the great outdoors and spending time with his wife and their energetic grandson. Away from the office, he can be found camping, grilling, traveling to new destinations or exploring new foods and drinks with his family and friends.