CANON - Case Study

Project Objective:

  • Create a more environmentally friendly and cost effective package
  • Improve shelf appeal
  • Reduce environmental impact
Canon packaging

Approach:

  • Maintain security and stacking strength by switching to ImPak™
  • Reduce amount of materials used
  • Create a more environmentally friendly package
  • Eliminate PVC and replace with Recycled PET (RPET) on back
  • Eliminate PVC and replace with NatureStone™ on front
Canon packaging
Canon packaging

Successes/Savings:

  • Reduced packaging footprint and increased quantity available per tray/pallet
  • 65% reduction in petroleum based plastics
  • 45% reduction in emissions that effect environment
  • 35% reduction in use of natural tree based fibers
  • 10% decrease in cost of packaging
  • Strong edge to edge graphics providing excellent branding and large area to communicate product features and benefits